Rescue Gang is a Milwaukee-based non-profit committed to saving dogs from overcrowded shelters and giving them a second chance at life. With the help of dedicated volunteers, they provide the care and support needed to place these animals in loving homes.

To reflect the urgency and compassion behind their mission, I explored several visual directions before landing on a concept that captured the heart of their work—a volunteer reaching out to a dog in need. The overhead lighting emphasizes the emotional bond between them, highlighting both vulnerability and hope. In addition to the logo, I created a set of business cards and a volunteer brochure, all aligned with the new brand identity.