NIVA '25 Conference Welcome Party Poster
Landmark Lanes, known as 'The Underground City', is a historic bowling alley and arcade located in Milwaukee’s East Side. They commissioned a mural concept to bring a vibrant, playful atmosphere to their bowling lanes.
When developing the concept, I wanted to create a sense of added depth—something that would pull you in as you head down toward the lanes. The mural reveals a glowing cityscape in the distance, inspired by the eclectic charm of Landmark itself. It blends familiar elements like arcade games, cocktails, bowling, and a few nods to 'The Big Lebowski', all woven together into an imaginative underground world. While still in the concept phase, the mural is designed to capture the unique spirit of Landmark and its long-standing place in Milwaukee culture.
Mural Mockup
First Rough Design
Concept Sketch